Pricing your home for maximum profit

Pricing is the single biggest lever a seller controls — and in Northern New Jersey's hyper-local market, the right price is more nuanced than a Zestimate or a neighbor's sale price can convey. This episode walks through how Kathleen builds a pricing recommendation: pulling truly comparable sales (same town, similar age and size, similar condition), adjusting for the differences that matter (lot size, school feeder, condition), and accounting for current absorption rate and buyer sentiment.

She covers the strategic pricing conversation that experienced agents have with sellers: why a modest price below the comparable-sales midpoint often produces more competing offers and a higher net price than a stretch list price that scares buyers off.

You'll also learn what to make of online automated valuations (accurate to ±15% in suburban markets — which at Bergen County prices means a $100,000+ swing in either direction) and how to interpret the difference between what Zillow says and what buyers will actually pay.