Maximizing your home's selling price

Maximizing your home's sale price is a full-process challenge, not a single decision. This episode ties together the major variables that determine your net proceeds: the list price relative to market, the condition and presentation of the home, the marketing reach, the agent's negotiating skill, and the seller's own behavior during the process (which is more consequential than most sellers realize).

Kathleen covers the "leakage" points in a typical sale — the places where sellers routinely give back money they didn't have to: inspection renegotiations on issues they could have disclosed upfront, late closing costs they didn't negotiate at offer, and buyer concessions on items that a better-prepared home wouldn't have triggered.

The episode ends with the "pre-mortem" exercise Kathleen does with every seller before listing: imagining the sale that disappointed and working backward to eliminate each risk before it can occur.