Creating a marketing strategy that attracts qualified buyers

Marketing a home for sale is no longer just about listing it on the MLS. Today's buyers find homes through Zillow, social media, targeted ads, and agent networks before the MLS data has fully propagated. This episode lays out the full marketing stack for a Northern New Jersey listing: the MLS and syndication, the social media push, agent-to-agent outreach in the buyer pools most likely to want your specific home, and the email campaigns that reach pre-qualified buyers actively searching in your price range.

Kathleen covers the "coming soon" strategy — pre-marketing to generate demand before a listing goes live — and how to use it without violating MLS rules or prematurely exposing the home to non-committed buyers.

She also addresses the marketing approaches that sound sophisticated but don't actually move the needle for residential sales in Bergen County — and what to ask your agent to show you about the actual buyer traffic their campaigns generate.